From a great interview with Umberto Eco, one of my favorite writers.
Does he worry, though, that some people buy his books in order to impress their friends, but never actually read them?

'If some people are so weak that they buy my books because they are piled high in bookshops, and then do not understand them, that is not my fault. If people buy my books for vanity, I consider it a tax on idiocy.'